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Phillips-Medisize- Medical and Diagnostic Devices Case Studies

Phillips-Medisize- Medical and Diagnostic Devices

Merger Between Phillips and Medisize On hearing the news of the merger between Phillips and Medisize, a number of keywords sprung to mind, such as Euro-US transatlantic cooperation, what a great idea and why didn’t they do it earlier? What I didn’t expect was that the new logo would be everywhere at MD&M West, including on the room key of the Marriot hotel at the Anaheim Convention Center.
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